2021 Update - Things have changed! Pantone now has something called 'Pantone Connect' that is a paid service. It's worth it if you work with color all day. For a free alternative to this, I've found icolorpalette.com to be helpful. Searching by hex codes works here too. Original post - 6/28/2019 Pantone is the color standard for many product-based industries, ranging from plastics to ceramics to paper to textiles. The fashion industry specifically uses the TCX (stands for '