Apparel price point categories & terms


There are lots of different terms you'll hear for price point category when working on clothing. I was about to write this list out myself and had a quick google, only to find lots of other sites have spelled this out already. The below list is from https://www.weconnectfashion.com And what prompted this is hearing the words "designer" and "couture" being overused and misused constantly.

It's not couture if it's hanging on a rack in a store.

"Off-Price

Low priced merchandise. This price range includes samples, close-outs, discontinued, previous season and irregulars. Also know as: Discount. Retailers include: T.J. Maxx, Marshalls, Burlington Coat Factory.


Budget

This is the lowest price classification in which one would find advertised brand names. Prices are below average. Promotion of this price range to consumers is often based on value. Fast Fashion retailers such as H&M fit in this category. Budget labels include firms such as OP (Ocean Pacific) which is sold at WalMart, Mossimo sold exclusively at Target, Canyon River Blues sold at exclusively at Sears, Basic Editions and Lee Jeans. Also known as: Mass Market. This approach is based on volume sales, you will, no doubt, impede competition but also produce low profit margins.


Moderate

Medium priced merchandise a step above budget. This is the price classification that most goods fall into. Labels like Joie, Free People, Jessica Simpson, and Van Heusen for Men fall into this category. The majority of Children’s wear falls into this category. You should be able to match competitors prices, build a market position and produce reasonable profit margins. In general this will be extremely difficult given the small quantities a start-up will be dealing with and the cost of an in-house or independent sales rep.


Better

Medium to higher priced merchandise. These products are slightly higher profile lines that are found in department stores like Macy’s. Promotion of this price range to consumers is often based on the implication of higher quality. Examples of Better lines are Bailey 44, J H Collectibles or Perry Ellis. Again, you should be able to match competitors prices, build a market position and produce reasonable profit margins.


Contemporary

Contemporary is a word bandied about the industry. It is used in many different contexts. Some think of it as a price point, as such it is usually used with a true price point descriptor as in “better contemporary,” which can (depending on who you are talking to) represent either Juniors moderate or better advanced bridge merchandise. Also, there is Advance Contemporary which is a higher a price and more adventurous design than others in the Contemporary category.

Contemporary represents street wear to fashion conscience merchandise. Contemporary lines include Isabel Ardee, Clover Canyon, Current Elliott, Milly, and Michael Alexander to name a few. This is one of the the most coveted categories in the industry. It is also a realm that represents some of the best retailers in the fashion industry.


Bridge

Bridge is often the lower priced or secondary lines of designers. Bridge products have the look of designer products but are made from less expensive fabrics. Examples are Donna Karan’s DKNY line, Emmanuel Ungaro’s Emmanuel line and JOE for Joseph Abboud.


Designer

Designer Clothing is usually the product into which a designer pours his or her heart and soul. At this level, the designer can give free reign to creativity without concern to cost as in a bridge line. Designer clothing usually sells in specialty boutiques, or boutique sections in department stores. Examples of designer clothing are Prada, Gucci, Balmain, Lanvin, Valentino, Jil Sander, Lela Rose, and Oscar de la Renta. There is a distinct difference in price and garment construction between designer and bridge although both may appear to carry the same designer name as in Marc Jacob’s case. Designer products cater to the high priced prestige or luxury market.


Couture

The highest priced garments carry the classification of couture, or haute couture. According to Wikipedia, “Haute couture (French for “high sewing” or “high dressmaking” or “high fashion”) refers to the creation of exclusive custom-fitted clothing. Haute couture is high end fashion that is constructed by hand from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques. Couture translates literally from French as “dressmaking”…. In France, the term haute couture is protected by law and is defined by the Chambre de commerce et d'industrie de Paris in Paris.” (https://fhcm.paris/en/)

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